Understand the importance of digital marketing for your business. In today's digital era, your customers are online—so your business should be online too. According to research conducted by Visual Objects, 76% of consumers research a company online before visiting a store, while 45% visit a store only after seeing a strong online presence on a local search page. Digital marketing helps your brand reach the right audience, increasing your visibility, leads, and sales.
It's more cost-effective than traditional marketing and provides real-time, data-driven insights that help you make better decisions. Simply put, digital marketing is the most powerful way to grow, compete, and connect with your business in the modern world.